<h1>Innovative & Sustainable Packaging Trends</h1>

Thanks to developments in manufacturing, technology and graphic design, packaging is transcending beyond its traditional function as merely a protective product casing.

Packaging is now also used as a tool to communicate and enhance brand value, create a memorable first impression, and nurture the ongoing relationship you have with your customer.

We can see from the current unboxing trend, that consumers are placing a high importance on the appearance and experience of packaging. However, there is also an increasing demand for sustainability and businesses are under pressure to be more environmentally responsible.

As a result, innovative and sustainable packaging trends are growing across the globe, forcing packaging manufacturers to truly think ‘outside the box’.

Here we have outlined two popular innovative and sustainable trends we are seeing right now:

Minimal Printing

Minimal printing on packaging saves energy and resources and is a popular design choice. 

Corrugated cardboard is one of the leading recyclable packaging materials on the market.

In contrast to traditional colourful plastic or high gloss packaging, the natural appearance of

    Innovative and Sustainable design combined to deliver delicious croissants

corrugated cardboard appeals to consumers striking a happy medium between design and sustainability.

Given the saturation of ‘busy’ packaging designs on the market, minimal printing is more on trend than ever. Tactile, organic packaging materials are valued by consumers. Minimal printing allows the brand to communicate clear messages and accentuate what matters most to the consumer - the product inside the packaging.

Connecting to Social

The power of incorporating social media into your packaging should not be underestimated. Including social media icons, your business’ social media handles or an app name printed directly on

Use social media to connect
with and engage with your customers. 

your packaging is an opportunity to make unboxing of your product an interesting and interactive experience.

Why not add a hashtag for customers to share their experience or take part in a conversation pertinent to your product?

This allows you to monitor social media mentions and engage with your customers online, opening a whole new opportunity to connect with your end user. It also provides an option for customers to provide honest feedback.

Incorporating innovative and sustainable packaging is quickly becoming the new standard for how businesses present their products and convey their brand messages. It’s important to ensure packaging designs do not overlook the growing number of consumers who see sustainability as an important factor in their purchasing decision.

If you’re interested in updating your packaging, or making it more innovative or environmentally aware, talk to our expert team who specialise in designing and manufacturing logistics and marketing packaging for businesses across Australia.

As your packaging and manufacturing partner, our in-house designers and packaging engineers can help refresh your current packaging or design a completely new solution. Connect with us or call us on 1800 25 8000 to book your FREE initial consultation.