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Multi-product packaging is the practice of
placing multiple products into one container, box or package. Advantages and
benefits of multiple-product packaging include:
·
It’s simple and can be standardised
·
It’s consumer friendly and easy
to open
·
It’s time and cost effective
·
It’s environmentally friendly
Here are three reasons why you should consider
multi-product packaging for your products:
Multi-product packaging can be adapted to
suit a variety of products.
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| Customised protective inserts are a versatile and practical solution to a wide range product line. |
If you have products with different packaging
requirements, you can standardise the external package and customise the
internal packaging with protective
inserts. PPI can design and engineer protective inserts for freight
fragile, odd shaped and even hazardous items which are all 100% recyclable.
You can select from small, medium or large
external package sizes, depending on your products. Remember to keep the size
as small as possible to save on shipping costs which are based on size and
weight.
Creates
Brand Consistency
Multi-product packaging can enhance your brand
reputation! Complex products with multiple components can often arrive in separate
packages of different shapes, sizes and colours. Standardising your packages into
one efficient box or package will result in a streamlined consumer experience
when receiving, opening and reviewing their products.
Consistency makes your brand feel more professional
and dependable to consumers. Creating a consistent package that consumers can
easily recognise also builds brand awareness and trust.
Cost
Effective
Multi-product packaging is more economical
than individually packaging your products into different boxes. Individual
packaging can increase the risk of items getting lost in the mail or arriving
at different times. Lost items not only puts customer satisfaction at risk but
can also incur frustrating replacement costs.
Multi-product packaging allows you to
better predict the cost of shipping and will reduce the need for storage space.
This is particularly cost efficient when using outsourced storage spaces for
stock – the more storage space saved the better!
Environmentally
Friendly
Packaging waste is not only expensive but
consumers who are energy conscious often make active choices to avoid excess
packaging. This could be the difference between choosing your product or a
competitors’.
Multi-product packaging can help you save
packaging resources, especially if your product line changes regularly and it’s
difficult to predict how many orders you need to bulk-buy packaging for. Standardising
your package sizes and adapting the protective inserts per product range can
help you to reduce waste. Any excess pre-ordered containers can be used and
adapted for other product ranges.
At
PPI our in-house team of designers and engineers will work with you to
understand your packaging needs. We offer custom solutions that are economical,
protective and environmentally friendly. Connect with us or
call us now on 1800 25 8000 to book your FREE initial packaging consultation in
Melbourne, where we will ensure your packaging requirements are met, if not
exceeded.
