Advantages of Multi-Product Packaging

\

Multi-product packaging is the practice of placing multiple products into one container, box or package. Advantages and benefits of multiple-product packaging include:

·         It’s simple and can be standardised

·         It’s consumer friendly and easy to open

·         It’s time and cost effective

·         It’s environmentally friendly

Here are three reasons why you should consider multi-product packaging for your products:

Adaptable

Multi-product packaging can be adapted to suit a variety of products.

Customised protective inserts are a versatile and practical
solution to a wide range product line.

If you have products with different packaging requirements, you can standardise the external package and customise the internal packaging with protective inserts. PPI can design and engineer protective inserts for freight fragile, odd shaped and even hazardous items which are all 100% recyclable.

You can select from small, medium or large external package sizes, depending on your products. Remember to keep the size as small as possible to save on shipping costs which are based on size and weight.

Creates Brand Consistency

Multi-product packaging can enhance your brand reputation! Complex products with multiple components can often arrive in separate packages of different shapes, sizes and colours. Standardising your packages into one efficient box or package will result in a streamlined consumer experience when receiving, opening and reviewing their products.

Consistency makes your brand feel more professional and dependable to consumers. Creating a consistent package that consumers can easily recognise also builds brand awareness and trust.    

Cost Effective

Multi-product packaging is more economical than individually packaging your products into different boxes. Individual packaging can increase the risk of items getting lost in the mail or arriving at different times. Lost items not only puts customer satisfaction at risk but can also incur frustrating replacement costs. 

Multi-product packaging allows you to better predict the cost of shipping and will reduce the need for storage space. This is particularly cost efficient when using outsourced storage spaces for stock – the more storage space saved the better!

Environmentally Friendly

Packaging waste is not only expensive but consumers who are energy conscious often make active choices to avoid excess packaging. This could be the difference between choosing your product or a competitors’. 

Multi-product packaging can help you save packaging resources, especially if your product line changes regularly and it’s difficult to predict how many orders you need to bulk-buy packaging for. Standardising your package sizes and adapting the protective inserts per product range can help you to reduce waste. Any excess pre-ordered containers can be used and adapted for other product ranges.

At PPI our in-house team of designers and engineers will work with you to understand your packaging needs. We offer custom solutions that are economical, protective and environmentally friendly. Connect with us or call us now on 1800 25 8000 to book your FREE initial packaging consultation in Melbourne, where we will ensure your packaging requirements are met, if not exceeded.

Innovative & Sustainable Packaging Trends

Thanks to developments in manufacturing, technology and graphic design, packaging is transcending beyond its traditional function as merely a protective product casing.

Packaging is now also used as a tool to communicate and enhance brand value, create a memorable first impression, and nurture the ongoing relationship you have with your customer.

We can see from the current unboxing trend, that consumers are placing a high importance on the appearance and experience of packaging. However, there is also an increasing demand for sustainability and businesses are under pressure to be more environmentally responsible.

As a result, innovative and sustainable packaging trends are growing across the globe, forcing packaging manufacturers to truly think ‘outside the box’.

Here we have outlined two popular innovative and sustainable trends we are seeing right now:

Minimal Printing

Minimal printing on packaging saves energy and resources and is a popular design choice. 

Corrugated cardboard is one of the leading recyclable packaging materials on the market.

In contrast to traditional colourful plastic or high gloss packaging, the natural appearance of

    Innovative and Sustainable design combined to deliver delicious croissants

corrugated cardboard appeals to consumers striking a happy medium between design and sustainability.

Given the saturation of ‘busy’ packaging designs on the market, minimal printing is more on trend than ever. Tactile, organic packaging materials are valued by consumers. Minimal printing allows the brand to communicate clear messages and accentuate what matters most to the consumer - the product inside the packaging.

Connecting to Social

The power of incorporating social media into your packaging should not be underestimated. Including social media icons, your business’ social media handles or an app name printed directly on

Use social media to connect
with and engage with your customers. 

your packaging is an opportunity to make unboxing of your product an interesting and interactive experience.

Why not add a hashtag for customers to share their experience or take part in a conversation pertinent to your product?

This allows you to monitor social media mentions and engage with your customers online, opening a whole new opportunity to connect with your end user. It also provides an option for customers to provide honest feedback.

Incorporating innovative and sustainable packaging is quickly becoming the new standard for how businesses present their products and convey their brand messages. It’s important to ensure packaging designs do not overlook the growing number of consumers who see sustainability as an important factor in their purchasing decision.

If you’re interested in updating your packaging, or making it more innovative or environmentally aware, talk to our expert team who specialise in designing and manufacturing logistics and marketing packaging for businesses across Australia.

As your packaging and manufacturing partner, our in-house designers and packaging engineers can help refresh your current packaging or design a completely new solution. Connect with us or call us on 1800 25 8000 to book your FREE initial consultation.