Advantages of Multi-Product Packaging

\

Multi-product packaging is the practice of placing multiple products into one container, box or package. Advantages and benefits of multiple-product packaging include:

·         It’s simple and can be standardised

·         It’s consumer friendly and easy to open

·         It’s time and cost effective

·         It’s environmentally friendly

Here are three reasons why you should consider multi-product packaging for your products:

Adaptable

Multi-product packaging can be adapted to suit a variety of products.

Customised protective inserts are a versatile and practical
solution to a wide range product line.

If you have products with different packaging requirements, you can standardise the external package and customise the internal packaging with protective inserts. PPI can design and engineer protective inserts for freight fragile, odd shaped and even hazardous items which are all 100% recyclable.

You can select from small, medium or large external package sizes, depending on your products. Remember to keep the size as small as possible to save on shipping costs which are based on size and weight.

Creates Brand Consistency

Multi-product packaging can enhance your brand reputation! Complex products with multiple components can often arrive in separate packages of different shapes, sizes and colours. Standardising your packages into one efficient box or package will result in a streamlined consumer experience when receiving, opening and reviewing their products.

Consistency makes your brand feel more professional and dependable to consumers. Creating a consistent package that consumers can easily recognise also builds brand awareness and trust.    

Cost Effective

Multi-product packaging is more economical than individually packaging your products into different boxes. Individual packaging can increase the risk of items getting lost in the mail or arriving at different times. Lost items not only puts customer satisfaction at risk but can also incur frustrating replacement costs. 

Multi-product packaging allows you to better predict the cost of shipping and will reduce the need for storage space. This is particularly cost efficient when using outsourced storage spaces for stock – the more storage space saved the better!

Environmentally Friendly

Packaging waste is not only expensive but consumers who are energy conscious often make active choices to avoid excess packaging. This could be the difference between choosing your product or a competitors’. 

Multi-product packaging can help you save packaging resources, especially if your product line changes regularly and it’s difficult to predict how many orders you need to bulk-buy packaging for. Standardising your package sizes and adapting the protective inserts per product range can help you to reduce waste. Any excess pre-ordered containers can be used and adapted for other product ranges.

At PPI our in-house team of designers and engineers will work with you to understand your packaging needs. We offer custom solutions that are economical, protective and environmentally friendly. Connect with us or call us now on 1800 25 8000 to book your FREE initial packaging consultation in Melbourne, where we will ensure your packaging requirements are met, if not exceeded.

Innovative & Sustainable Packaging Trends

Thanks to developments in manufacturing, technology and graphic design, packaging is transcending beyond its traditional function as merely a protective product casing.

Packaging is now also used as a tool to communicate and enhance brand value, create a memorable first impression, and nurture the ongoing relationship you have with your customer.

We can see from the current unboxing trend, that consumers are placing a high importance on the appearance and experience of packaging. However, there is also an increasing demand for sustainability and businesses are under pressure to be more environmentally responsible.

As a result, innovative and sustainable packaging trends are growing across the globe, forcing packaging manufacturers to truly think ‘outside the box’.

Here we have outlined two popular innovative and sustainable trends we are seeing right now:

Minimal Printing

Minimal printing on packaging saves energy and resources and is a popular design choice. 

Corrugated cardboard is one of the leading recyclable packaging materials on the market.

In contrast to traditional colourful plastic or high gloss packaging, the natural appearance of

    Innovative and Sustainable design combined to deliver delicious croissants

corrugated cardboard appeals to consumers striking a happy medium between design and sustainability.

Given the saturation of ‘busy’ packaging designs on the market, minimal printing is more on trend than ever. Tactile, organic packaging materials are valued by consumers. Minimal printing allows the brand to communicate clear messages and accentuate what matters most to the consumer - the product inside the packaging.

Connecting to Social

The power of incorporating social media into your packaging should not be underestimated. Including social media icons, your business’ social media handles or an app name printed directly on

Use social media to connect
with and engage with your customers. 

your packaging is an opportunity to make unboxing of your product an interesting and interactive experience.

Why not add a hashtag for customers to share their experience or take part in a conversation pertinent to your product?

This allows you to monitor social media mentions and engage with your customers online, opening a whole new opportunity to connect with your end user. It also provides an option for customers to provide honest feedback.

Incorporating innovative and sustainable packaging is quickly becoming the new standard for how businesses present their products and convey their brand messages. It’s important to ensure packaging designs do not overlook the growing number of consumers who see sustainability as an important factor in their purchasing decision.

If you’re interested in updating your packaging, or making it more innovative or environmentally aware, talk to our expert team who specialise in designing and manufacturing logistics and marketing packaging for businesses across Australia.

As your packaging and manufacturing partner, our in-house designers and packaging engineers can help refresh your current packaging or design a completely new solution. Connect with us or call us on 1800 25 8000 to book your FREE initial consultation.

Why You Need Custom Freight Packaging and Protective Packaging Solutions

Are you in business of various products that you need to package? You need the Custom freight packaging and Protective packaging solutions for your goods. Packaging is very important for your branding and for marketing of your company that is why you need customized packaging for your products all the time. You might think that you are wasting your money on packaging but in the long run, it will be worth it. We give you some reasons why need Custom freight packaging and Protective packaging solutions.

Custom freight packaging and Protective packaging solutions will play a role in your customers’ satisfaction. If they are done in the right way then they will definitely give you an opportunity to create a memorable experience with your customers. The impression will be good enough even with the new customers. This will give them a good first impression that will go a long way that will create a better brand image in the eyes of your esteemed customers.

Custom freight packaging and Protective packaging solutions will also help you to save a lot of money through shipping rates. You will get better shipping rates if you package your products well such that they don’t look any voluminous. You also won’t get many returns since the products are actually packaged in a customized manner.

Custom freight packaging and Protective packaging solutions will give you tight fitting packaging for your products leading to minimal wastage of materials. The products are also packed properly in the style that you want. Customization of your packaging will also involve padding and creation of internal sections. This will be able to provide more protection to the contents which include your products. Even very fragile goods can be packaged properly and shipped without any damages.

Custom freight packaging and Protective packaging solutions will also help in strengthening the value of your brand. Everything about the packaged product will be able to create a good perception of your brand to your customers without you having to say a word. It is also very good for the ecommerce kind of business when your customer will interact with the brand when they are able to receive the packaged product and see it. In such a case, the packaging will also act as a marketing tool for your brand and the product will look beautiful when it is packaged well in a customized manner.

Custom freight packaging and Protective packaging solutions will also help your business to benefit from the increased emotional connection between your customers and the brand. It is very good especially if you have a new brand in the market. The customers will be able to relate with the brand even when they see the theme colours of your product or the company on the customized packaging. This kind of emotional connection with your customers is very important because it will lead to long term success of your business. Customized packaging will help create such emotional connect. You should therefore ensure that you get the right packaging for your products.

Why You Should Use Cardboard Canvas Packaging as an Engineered Packaging Solution

If your products are no longer doing good enough then you have to look for the best solution. One of the solutions is a good packaging for your products that will attract the attention of the potential clients. You need Cardboard canvas packaging as engineered packaging solutions for your products because of many reasons. We give you some reasons that will propel you to start using such packaging solutions for your products and you will see a difference.

Using Cardboard canvas packaging as engineered packaging solutions will increase your sales of the products being packaged. This is because the customers you already have will be very satisfied with your product and will continue to buy more. On the other hand, the prospective customers may also start admiring your products and come for them. Many sales will also help you to get good profit for your products and this will be very exciting especially when you start enjoying the profit.

You also need Cardboard canvas packaging as engineered packaging solutions because they are customized. They are actually made to fit your needs and you will have every detail of whatever you need for such packaging. You will also benefit from much advice on what is best for your products but the packaging will be tailored to fit your requirements effectively.

You need Cardboard canvas packaging as engineered packaging solutions because they are made of high quality materials. The packaging materials should be made in such a way as to protect your products even if they are fragile or delicate. They are actually made of high-grade materials that will make your products protected and effective. They are also made to fit your products well so that they are neither tightly covered nor loosely covered.

Most people are nowadays making use of Cardboard canvas packaging as engineered packaging solutions because they are also reusable. Customers will like them because after un-packaging their goods, they can always reuse the packaging materials for other things. This will be very beneficial and an added advantage. This is because they get something for free for buying your products. It will be very exciting for your customers and this will make them to continue buying your products.

You need the Cardboard canvas packaging as engineered packaging solutions because they are very cheap and affordable. You won’t have to break the bank to make your products look perfect and well packaged. You will only pay a few dollars and have what you need. This will also make you earn more profit so you won’t lose any money by choosing to use the Cardboard canvas packaging as engineered packaging solutions.

You also need Cardboard canvas packaging as engineered packaging solutions because they are very beautifully made. They are very elegant and will make your products look elegant as well if they are packaged in them. This will also be able to attract more customers and you will be able to benefit more from the Cardboard canvas packaging as engineered packaging solutions.

Is Your Packaging Worthy Of ‘Unboxing’?

 Most of us have experienced it… we see something we want to buy and it’s housed in a luxurious package that you just don’t want to tear or destroy. You know you have a good product in your hands when the unboxing process is an experience to behold - so beautiful, that you wish someone else was there to share the moment.

This ‘unboxing’ trend does not seem to be going away, and is becoming a real phenomenon, so much so that millions, (yes, millions) of people are watching videos of other people ‘unboxing’ their purchases online. Whether it’s a new phone, an interesting device, a collectible item, or some new shoes, ‘unboxing’ is a trend that is here to stay!

The number of YouTube videos featuring ‘unboxing’ has risen 871% since 2010, and 43% of high-end shoppers saying they were likely to "show off" custom packaging to friends or family.

Are the design of the packaging and the materials chosen a part of this trend? Without a doubt. Packaging is an important component of the overall experience of purchasing and using certain items.

Unconvinced? Take a look at this unboxing video – it has over 3 million views! The video’s creator and his YouTube channel ‘Unbox Therapy’ has over 9 million regular subscribers!

Not Just a Box

Unboxing goes beyond video, too. Social media users are posting pictures on blogs and social media channels like Instagram, Facebook and Snapchat to show their unboxing process, and with the ever-rising popularity of social media influencers, this could potentially mean a reach of millions of people.

Customer Retention

Beyond sharing on social media and online, the impact that an ‘unboxing’ experience can have on customers is vital – it could even shape their future purchasing habits and product/brand choices.

Standing out from the crowd with product packaging can help create a memorable encounter for the consumer, allowing them to immerse in the experience, and leaving a lasting impression when they consider what to buy next time. Great product packaging can help your product to remain firmly in the consumer’s consideration set, and can help to favourably position your product and business against others in the market!

Yes, we know that the exterior packaging, and the look and feel of the box is important. But it’s also vital to remember that your product is housed inside, and therefore the package needs to present the product in your desired way, AND protect the product. We know better than most that poorly designed packaging can (literally) make or break a product.

While products and their packaging need to be suited to their target market, they also need to be logistically sound to ensure the product is delivered to the end user or customer in the intended condition.

Here are some top tips to help your functional packaging stand out upon unboxing:

1. Customised printing, aligned with your brand

Show off your brand by displaying your logo or maybe even a targeted message. Don’t be afraid to get creative or use messaging from your website or marketing collateral – your customers like to be surprised!

2. Protective inserts

While adding the extra element of protection, inserts can help aid the overall experience when unboxing an item and can be multifunctional, designed to hold cables, or other accessories.

3. Consider different materials

Some packaging materials can help to create an interesting and different unboxing experience, and may also have alternative protective qualities. Learn more about protective logistics packaging here.

4. Go green

Packaging doesn’t always need to be a showstopper, having recyclable packaging can bring positive attention to your brand with an environmentally considerate message. Take a look at this recent, well-received idea from Dell.

Need some inspiration? Our team specialises in designing and manufacturing logistics and marketing product packaging. We have in-house designers and packaging engineers onsite in Melbourne, and we’re ready to help fix your current packaging, or to design you a new solution as your ongoing packaging design and manufacturing partner.

Connect with us or call us now on 1800 25 8000 to book your FREE initial packaging consultation, where we will ensure your packaging requirements are met, if not exceeded.