Cardboard
displays provide the opportunity to combine marketing a logistics, as retail
display stands give an opportunity to merchandise items while also
communicating an organisation’s brand and concept.
It’s
possible to give your brand a competitive advantage with retail display stands.
These can give a strong and colourful presence to merchandise your products in
a way that can set them apart from the rest of the store. They also enable your
stock to ‘break away’ from the wall racking and have the flexibility of being
positioned throughout the store thanks to the lightweight and portable nature
of cardboard retail display stands.
Retail displays are available in a range of forms beyond display stands, such as dump
bins and counter displays. Dump bins provide an
opportunity to stock bulkier items or large volumes of stock.
Counter
displays are great tools to monetise small spaces at cashiers, reception desks
and other spaces that can only accommodate limited items. These provide an
opportunity to merchandise small items, which often make for good last minute
pick-up items. Counter displays can be designed to catch the eye while
communicating your brand, price and product features.
Counter
displays, retail display stands and brochure stands are able to be custom
designed to match your product dimensions and carry your corporate identity.
These provide an opportunity to communicate your product’s features and
benefits while also providing a canvas with which to communicate a corporate
identity and values.
Displays
are not limited to merchandising bins and stands, it is also possible to create
custom window displays using window cubes. These can be stacked or suspended to
create a diverse range of interesting solutions to grab customer’s attention as
they pass stores.
In
Melbourne there are organisations which can produce cardboard packaging and
displays. Those which stand out in the industry are those who are able to take
clients through the complete process to ensure they are supplied with complete
solutions to best transport and display their products.
Visit
productionpackaging.com.au to learn more about the benefits of Retail Display
Stands.
